“Craig understands the need to create a culture where every individual thrives and understands how their contribution will make a difference and importantly feel able to achieve their goals. He achieved this at Canon by focusing on leadership capability, recognising that diverse, focused and calm leaders who provide absolute clarity on the strategy will ultimately shape the culture and environment to allow people to succeed.

At Canon this involved a great deal of change as the business model evolved from a somewhat traditional model to a more complex services environment to address the rapid pace of technology change and economic pressures. Leading through this change required absolute clarity regarding the strategy, clear articulation of the need for change and consistent feedback about progress. He recognized the need for difficult decisions and helped his leaders shape and own those decisions so that everyone quickly overcame their resistance to change and aligned behind the end objective.

Developing strength in leadership and fostering the right culture to achieve significant change would feel sterile and thankless without a sense of fun and Craig brings this in spades and encourages his leaders to do the same.

I have witnessed first-hand Craig’s ability to coach those around him achieve success in the areas necessary to become a leader of substance and would highly recommend anyone wanting to challenge their own perceptions of leadership norms to spend time with Craig.”

Ian FlemingtonChief People and Change Officer at Craveable Brands

“Craig is a unique talent and has an uncanny combination of left and right brain business skills. The ability to see the big picture and also understand the critical micro elements in a business. Intellectual prowess and academic rigor combined with down-to-earth coal-face pragmatism. An intuitive, creative marketer with a head for numbers. A business strategist and futurist who knows how to inspire change in the present.”

Steve BallantyneStory IQ

“If you want to make the connection work between strategy, customer, and leadership - talk to Craig Manson. He brings innovative customer strategy to life.”

Michael LebedaTechnology Investor, January 2019

“I have experienced Craig’s intuitive business acumen. He helped a start-up business I have been involved in. I can highly recommended his expertise.”

Warren TurleyCompany Director at Alfresco Spaces Pty Ltd

“Craig is brilliant. His strategy sessions are direct and to the point. Objectives are clearly defined, and goals are realistically laid out, and achievable. He has worked with us to help define who we are as a business, and in less than a year has helped double our income while laying the path to further success. Craig’s passion is evident, and business acumen undeniable.”

Dr David BallantyneInjectSkin

“I worked with Craig for a number of years in the past and have always valued and been extremely impressed with Craig’s strategic thinking and planning capabilities. He has the rare ability to look at a challenge or an opportunity from both the client and the supplier perspective. This inevitably leads to a fully implementable and robust solution that delivers outstanding results. I have witnessed this first had on several occasions, most notably when he was grappling with large scale organisation change in a global blue chip business. He was tasked with changing and expanding the route to market, increasing market share, keeping the exiting supply chain intact and committed to the brand (despite adding addition competition into the mix), as well as managing all of the internal staff challenges that occur in a change of this scale.

In summary, the end result exceeded expectations and Craig achieved a true win / win outcome for the business, the partners, the customers and our internal staff. I cannot recommend Craig highly enough and would certainly welcome the opportunity to work with him again in the future.”

Tony Wills